Creative Director / Graphic & Web Designer / Industrial Designer /
Co-Founder Don’t Eat Brands / Plant based Chef / Human
I’ve been helping brands and companies strengthen their visual presence for the past 20 years. My approach is personal and professional, working closely with clients ranging from startups through to established brands. I create brand identities, packaging, design for print and digital as well as develop websites from concept to functional product.
“I love designing elegant and engaging product experiences for humans.”
You’ll never get it perfect the first time, or ever. And that’s fine, as long as you trail perfection with undying determination. But realistically you have to ship, so there is a fine balance deciding where is close enough…for this release.
Experimentation is essential to progress. This as an extension of learning, but it means going beyond and trying something new that there isn’t yet an instructional blog post telling you every step.
Everyone has opinions about design and instead of disregarding these they should be welcomed. Great insights arrive through actively listening and including others with different perspectives in your design process.
Sketch vs Photoshop, etc., etc. That’s great that you are critically thinking about workflow, but at the end of the day, show me your thoughts and solutions. The only tool for that is you.
Deservedly so, ‘Sweat the details’ is an oft-repeated phrase. But, just as important is learning the details so you can sweat them.
Design can be an amazing tool for human efficiency. However, striving for efficiency in design obfuscates your message and removes valuable affordances. Just say it. Be explicit so they understand and can move on.
Not knowing how to do something is normal, especially in a startup trying to do a bunch of new things with a small team and limited resources. Not knowing how is not an excuse for not doing it—figure it out.
ot to dismiss beauty for beauty’s sake, but product design cannot exist in a vacuum. Supporting business priorities gives design a direction, as well as a reference for evaluating success. Successful design often is beautiful, and not because it is successful.
I will keep things simple, but can provide more details as needed.
Let’s talk :)
2020 - 2022
Manufacturer of exclusive, limited series, high-performance hypercars and innovative drivetrain technologies.
Brand development, Industrial design, Web & Graphic design
2018 - 2020
IKONO is an international team of experts in the fields of fashion, design, engineering and communications.
Apparel design, interior design and product design
2014 - current
The history of KANSAI HELIOS Group dates back to 1924. Today the group operates among the top coatings companies in the European market and has become part of KANSAI PAINT in 2017, which is among the top 10 coatings companies worldwide
Developing new brands, redesigning packagings, visual identities
2012 - 2014
Akrapovič is the market-leading manufacturer of premium exhaust systems for motorcycles and performance cars. It is a pioneer in the innovative use of titanium and super-alloys, and is at the forefront of carbon-fibre components. Akrapovič exhaust systems are renowned for increasing performance, unmistakable sound, innovative design, lightweight construction, quality workmanship, and durability.
Managing production and DTP department / Design / Industrial design
2005-2012
Pristop is the leading independent communication and consulting agency network in SE Europe.
Managing production and DTP department
2004-2005
Design agency
Graphic designer and DTP
Please do say hello — I look forward to hearing about your awesome project.